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Analysis of Parameters Affecting The Smart Phone Design By Using Fuzzy Kano Model

Author

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  • Selçuk Çebi
  • Esra İlbahar

Abstract

Mobile phones have been popular by providing with access to the internet based on evolving technology. On the global market, various companies offer different mobile phone designs with various product features. However, the significance of these features with regards to customer expectations and perception is uncertain. For this, within the scope of this study, it is aimed to classify mobile phone design features in the direction of user perception and expectation. This will allow manufacturers to develop customer expectation and perception oriented designs. In the scope of the study, the telephone design parameters were classified by using fuzzy Kano Model and the obtained classification was compared with results obtained from classic Kano Model. Kano Model surveys have been prepared to define the importance of user-oriented features in the mobile phone designs that have been recently introduced to the market and these surveys have been applied to 118 participants between 18-35 years old.

Suggested Citation

  • Selçuk Çebi & Esra İlbahar, 2018. "Analysis of Parameters Affecting The Smart Phone Design By Using Fuzzy Kano Model," Alphanumeric Journal, Bahadir Fatih Yildirim, vol. 6(1), pages 83-92, June.
    • Handle: RePEc:anm:alpnmr:v:6:y:2018:i:1:p:83-92
    DOI: http://dx.doi.org/10.17093/alphanumeric.391721
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    More about this item

    Keywords

    Customer Oriented Product Design; Fuzzy Logic; Kano Model; Smart Phone Design;
    All these keywords.

    JEL classification:

    • C69 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Other

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