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Opartand The Use Ofdigitaltechnology

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  • Zuhal Ozel

    () (Ege University)

Abstract

Op Art intending to create depth and three-dimensional illusion with geometric designs is one of the Abstract Art movements in the 20thcentury. Op Art that is also known as Optical Art composes the impression of motion on the picture surface using optical illusions with eye deceptive figures. The Op Art work, which is constituted by the systematic use of shapes and colours, strongly affects the retina through use of visual duality and creates the sensation of vibrating, flashing and motion via optical illusion. In this study, Op Art is examined as a movement and Op Art is created with the help of digital technology is studied as a practice in the present time. “The Op Art†, the serial work of Maggie Danon, an artist from Turkey, has been chosen as a sample in order to assess the changes in Op Art by using the computer technology.

Suggested Citation

  • Zuhal Ozel, 2007. "Opartand The Use Ofdigitaltechnology," Anadolu University Journal of Social Sciences, Anadolu University, vol. 7(2), pages 395-418, December.
  • Handle: RePEc:and:journl:v:7:y:2007:i:2:p:395-418
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    File URL: http://www.anadolu.edu.tr/arastirma/hakemli_dergiler/sosyal_bilimler/pdf/2007-2/bolum_23.pdf
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    References listed on IDEAS

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    1. Sharma, Arun & Stafford, Thomas F., 2000. "The Effect of Retail Atmospherics on Customers' Perceptions of Salespeople and Customer Persuasion:: An Empirical Investigation," Journal of Business Research, Elsevier, vol. 49(2), pages 183-191, August.
    2. David R. Bell & James M. Lattin, 1998. "Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP," Marketing Science, INFORMS, pages 66-88.
    3. Belk, Russell W, 1975. " Situational Variables and Consumer Behavior," Journal of Consumer Research, Oxford University Press, vol. 2(3), pages 157-164, December.
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    More about this item

    Keywords

    Op Art; Optical Art; illusion; digital technology;

    JEL classification:

    • Z00 - Other Special Topics - - General - - - General

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