How Should the Scope and Content of Marketing Law Courses be Determined?
For a long time there have been marketing law or similarly named courses in business school programs in the USA, which are designed to give marketing students the legal knowledge they need. Collaborative studies by scholars, professional institutions and marketing professionals resulted in workshop reports and discussions regarding the courses, their textbooks and content. These reports have been published and presented to the public. Despite the fact that thereis a similar course named marketing legislation in Turkish vocational schools, studies or discussions on the course content are not widely available. This article proposes that collaborative studies and analyses about this course will result improved education.
Volume (Year): 7 (2007)
Issue (Month): 1 (December)
|Contact details of provider:|| Postal: Yunus Emre Kampusu 26470, Eskişehir|
Phone: (90) (222) 335-0580 x 2743
Fax: (90) (222) 320-1304
Web page: http://www.anadolu.edu.tr/akademik/birim/genelBilgi/205/3429/1
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:and:journl:v:7:y:2007:i:1:p:185-198. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Social Sciences Institute)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.