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A Two-Phase Model For Strategic Decision Making: Activation Of Scenarios With Cognitive Maps And An Application On Automotive Industry


  • Gul Gokay Emel
  • Mehlika Sarac
  • Cem Kabak

    () (Uludag University
    Uludag University
    Uludag University)


In recent years, using different decision making methods has become a requirement in decision making processes which have high uncertainty and variability. The aim of this study is to suggest an usage of scenario analysis and cognitive maps together in strategic decision making process, by this modeling, offer a structure for the qualitative scenario texts by cognitive maps and establish a hierarchical structure with targets, strategies, actions which will give input to the decision making process. Also this study is supported by an application on future of automotive industry.

Suggested Citation

  • Gul Gokay Emel & Mehlika Sarac & Cem Kabak, 2012. "A Two-Phase Model For Strategic Decision Making: Activation Of Scenarios With Cognitive Maps And An Application On Automotive Industry," Anadolu University Journal of Social Sciences, Anadolu University, vol. 12(4), pages 85-100, December.
  • Handle: RePEc:and:journl:v:12:y:2012:i:4:p:85-100

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    References listed on IDEAS

    1. Masako Ueda, 2004. "Banks versus Venture Capital: Project Evaluation, Screening, and Expropriation," Journal of Finance, American Finance Association, vol. 59(2), pages 601-621, April.
    2. Black, Bernard S. & Gilson, Ronald J., 1998. "Venture capital and the structure of capital markets: banks versus stock markets," Journal of Financial Economics, Elsevier, vol. 47(3), pages 243-277, March.
    3. van Pottelsberghe de la Potterie, Bruno & Romain, Astrid, 2004. "The Determinants of Venture Capital: Additional Evidence," Discussion Paper Series 1: Economic Studies 2004,19, Deutsche Bundesbank.
    4. Schertler, Andrea, 2003. "Driving Forces of Venture Capital Investments in Europe: A Dynamic Panel Data Analysis," Kiel Working Papers 1172, Kiel Institute for the World Economy (IfW).
    5. Andrea Schertler, 2007. "Knowledge Capital and Venture Capital Investments: New Evidence from European Panel Data," German Economic Review, Verein für Socialpolitik, vol. 8, pages 64-88, January.
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    More about this item


    Cognitive Maps; Scenarios; Scenario Analysis; Strategic Decision Making; Automotive Industry;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • C44 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Operations Research; Statistical Decision Theory


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