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A Two-Phase Model For Strategic Decision Making: Activation Of Scenarios With Cognitive Maps And An Application On Automotive Industry

Author

Listed:
  • Gul Gokay Emel
  • Mehlika Sarac
  • Cem Kabak

    (Uludag University
    Uludag University
    Uludag University)

Abstract

In recent years, using different decision making methods has become a requirement in decision making processes which have high uncertainty and variability. The aim of this study is to suggest an usage of scenario analysis and cognitive maps together in strategic decision making process, by this modeling, offer a structure for the qualitative scenario texts by cognitive maps and establish a hierarchical structure with targets, strategies, actions which will give input to the decision making process. Also this study is supported by an application on future of automotive industry.

Suggested Citation

  • Gul Gokay Emel & Mehlika Sarac & Cem Kabak, 2012. "A Two-Phase Model For Strategic Decision Making: Activation Of Scenarios With Cognitive Maps And An Application On Automotive Industry," Anadolu University Journal of Social Sciences, Anadolu University, vol. 12(4), pages 85-100, December.
    • Handle: RePEc:and:journl:v:12:y:2012:i:4:p:85-100
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    File URL: http://www.anadolu.edu.tr/arastirma/hakemli_dergiler/sosyal_bilimler/pdf/2012_4/2012-04-06.pdf
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    More about this item

    Keywords

    Cognitive Maps; Scenarios; Scenario Analysis; Strategic Decision Making; Automotive Industry;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • C44 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Operations Research; Statistical Decision Theory

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