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A Reversed Engineered Pitch Based On Rietveld (2016), “Creating Value through the Freemium Business Model: A Consumer Perspective”

Author

Listed:
  • Bogdan Alexandru Ratiu

    (Lenovo, Romania)

Abstract

This pitching research letter presents a new angle to Faff’s (2015, 2016) pitch template. To better appreciate the research thrust underlying a scholarly paper, a reverse-engineered pitch can be created. This helps enhance one’s understanding of the finer aspects of an article and it is also an exercise to practice the pitching skills. A step by step guide for reverse-engineering is presented, followed by some tips and things to remember. The conclusion is that the pitch template has a real educational value, by offering a very structured and concise medium to extract core ideas from any paper.

Suggested Citation

  • Bogdan Alexandru Ratiu, 2016. "A Reversed Engineered Pitch Based On Rietveld (2016), “Creating Value through the Freemium Business Model: A Consumer Perspective”," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 15(4), pages 810-818, December.
    • Handle: RePEc:ami:journl:v:15:y:2016:i:4:p:810-818
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    File URL: http://online-cig.ase.ro/RePEc/ami/articles/15_4_8.pdf
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    Citations

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    Cited by:

    1. Robert W. Faff, 2019. "Adopting a Structured Abstract Design to More Effectively Catch Reader Attention: An Application of the Pitching Research® Framework," Capital Markets Review, Malaysian Finance Association, vol. 27(2), pages 1-13.

    More about this item

    Keywords

    pitching research; template; reverse-engineer; computer games; freemium; revenue;
    All these keywords.

    JEL classification:

    • G00 - Financial Economics - - General - - - General

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