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Audit Pricing, Start-Up Cost and Opinion Shopping

Author

Listed:
  • Oladipupo Muhrtala Tijani

    (Al-Hikmah University, Kwara State, Nigeria)

  • Ahmad Bukola Uthman

    (Al-Hikmah University, Kwara State, Nigeria)

  • Zayyad Abdul-Baki

    (University of Ilorin, Kwara-State, Nigeria)

  • Lukman Adebayo Oke

    (Kwara State University, Malete, Kwara-State, Nigeria)

Abstract

The purpose of this paper is to predict the association between the effect of start-up cost and audit opinion shopping on the pricing strategies of medium-sized audit firms. Using a sample of 753 local –office-year observations between 2006 and 2011, we find evidence of a positive association between higher audit pricing of new private client and audit opinion shopping. We also find that start-up cost is a good predictor of higher initial fees charged by auditors for private clients. While earnings risk management (ERM) and financial performance risk (FPR) are significant factors in audit pricing, litigation risk (LR) however failed to evolve as a direct significant predictor. Although this study focused on the effects of start-up costs and opinion reporting, it fails to differentiate between firm cost allocation and apportionment. The model can be used to assist audit firms not only to develop pricing strategies that fully reflect the effective cost allocation, but also to be receptive to the implications of opinion reporting on service pricing.

Suggested Citation

  • Oladipupo Muhrtala Tijani & Ahmad Bukola Uthman & Zayyad Abdul-Baki & Lukman Adebayo Oke, 2014. "Audit Pricing, Start-Up Cost and Opinion Shopping," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 13(4), pages 686-718, December.
    • Handle: RePEc:ami:journl:v:13:y:2014:i:4:p:686-718
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    Keywords

    Start-up cost; opinion shopping; audit pricing; medium-sized firms;
    All these keywords.

    JEL classification:

    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting

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