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How Nestle Applied Shared Value Creation in Agriculture Sector to achieve Sustainable Agriculture and Make more Profit (Nestle Model)

Author

Listed:
  • Ishak Kherchi

    (Hassiba Ben Bouali University, Chlef (Algeria))

  • Mohamed Fellague

    (Hassiba Ben Bouali University, Chlef (Algeria))

  • Samira Ahlem Haddou

    (Hassiba Ben Bouali University, Chlef (Algeria))

Abstract

This paper explains how Nestlé used the shared value concept to make agriculture more sustainable and achieve more profit by creating business value. Based on qualitative research, we use a case study approach to investigate the idea of shared value in achieving sustainable agriculture. We analyzed Nestlé programs in three areas: rural development, environmental sustainability and the Water field. We found that applying the shared value concept by nestle make agriculture more sustainable and leads to business value.

Suggested Citation

  • Ishak Kherchi & Mohamed Fellague & Samira Ahlem Haddou, 2019. "How Nestle Applied Shared Value Creation in Agriculture Sector to achieve Sustainable Agriculture and Make more Profit (Nestle Model)," Management & Economics Research Journal, Faculty of Economics, Commercial and Management Sciences, Ziane Achour University of Djelfa, vol. 1(3), pages 12-26, September.
    • Handle: RePEc:alv:journl:v:1:y:2019:i:3:p:12-26
    DOI: 10.48100/merj.v1i3.38
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    More about this item

    Keywords

    Sustainable Agriculture; Shared Value Creation; Business Value; Environmental Value; Social Value;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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