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Advertising In Small And Medium Enterprises - The Practical Examples And Advices


  • Janusz K. Grabara

    (Czestochowa University of Technology)

  • BartÅ‚omiej Okwiet

    (Czestochowa University of Technology)


‘Advertising lever trade "- it is not possible to determine the author of these"winged words", but we know that this slogan reviewers whole truth about the role ofadvertising performance throughout the economy and how its effective use may contribute tothe development of every enterprise operating in the national, regional or local market.Nowadays, there is an enterprise that never would apply this tool to promote their services orproducts. Any, even the single company wanting to enter to the market and growing is forcedto use the tool which is advertising. The following article presents the essence of advertising,its characteristics and shows four different companies that use its various forms to promotetheir products and services.

Suggested Citation

  • Janusz K. Grabara & BartÅ‚omiej Okwiet, 2011. "Advertising In Small And Medium Enterprises - The Practical Examples And Advices," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(13), pages 1-45.
  • Handle: RePEc:alu:journl:v:2:y:2011:i:13:p:45

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    References listed on IDEAS

    1. Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
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    More about this item


    advertising; enterprise; marketing mix; Internet;

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other


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