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Assertive Communication Skills


  • Maria Daniela Pipas

    ("Bogdan Voda" University of Cluj-Napoca)

  • Mohammad Jaradat

    ("Bogdan Voda" University of Cluj-Napoca)


Assertive communication is the ability to speak and interact in a manner thatconsiders and respects the rights and opinions of others while also standing up for your own rights,needs and personal boundaries. Assertive communication skills create opportunities for opendiscussion with a variety of opinions, needs and choices to be respectfully heard and considered inorder to achieve a win-win solution to certain problems. It can strengthen your relationships,reducing stress from conflict and providing you with social support when facing difficult times.

Suggested Citation

  • Maria Daniela Pipas & Mohammad Jaradat, 2010. "Assertive Communication Skills," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(12), pages 1-17.
  • Handle: RePEc:alu:journl:v:2:y:2010:i:12:p:17

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    ability; assertiveness; assertive behavior; passive behavior; aggressive behavior; submissivecommunication;

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation


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