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Measuring Web 2.0 Efficiency


  • Dragos Marian Mangiuc

    (Academy of Economic Studies in Bucharest)


Any potential investment assumes, from the investor’s point of view, answering alegitimate question: What is the value returned by the current investment? Investing in the newsemantic technologies in the area of Web 2.0 and Enterprise 2.0 are no exception to this rule. Theresearch at hand combines a review of the relevant literature with action research, in order toidentify coherent and relevant methods for the measurement of the benefits arising from aninvestment in the new wave of knowledge management and organizational memory buildingtechnologies. The paper is based on the classic ROI computation, attempting to build a newcomputation model, well suited to measure the success of an implementation of the informationalmemory. The valuation model (enforced and explained by means of a case study) may be alsoregarded as a measurement model for the costs and benefits of building organizational memory atthe economic entity level.

Suggested Citation

  • Dragos Marian Mangiuc, 2009. "Measuring Web 2.0 Efficiency," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(11), pages 1-7.
  • Handle: RePEc:alu:journl:v:1:y:2009:i:11:p:7

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    More about this item


    Organizational knowledge; ROI; computation model; Web 2.0; Semantic Web;

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management


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