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Study on Innovative Ecological Translation of China’s Huxiang Culture Driven by Multimodal Corpora

Author

Listed:
  • Chen Shengbai

    (School of Foreign Languages, Hunan First Normal University, Changsha 410205, Hunan Province, China)

  • Luo Haiyan

    (School of Foreign Languages, Hunan First Normal University, Changsha 410205, Hunan Province, China)

Abstract

The dissemination and effective export of Hu-Xiang culture are vital components of China’s cultural outreach to the world. The quality of Hu-Xiang culture’s translation abroad not only shapes China’s cultural soft power and global influence but also plays a crucial role in shaping the country’s image and cultural confidence. Based on the theory of ecological translation studies, this study delves into the ecological elements of Hu-Xiang culture’s translation activities and their interrelationships with the ecological translation environment. It constructs a comprehensive translation system for Hu-Xiang culture from micro, meso, and macro perspectives, aiming to enhance China’s cultural soft power and international influence. By optimizing the translation and dissemination models of Hu-Xiang culture, this analysis seeks to offer a new perspective for its international outreach, thereby promoting global understanding and recognition of Chinese culture.

Suggested Citation

  • Chen Shengbai & Luo Haiyan, 2025. "Study on Innovative Ecological Translation of China’s Huxiang Culture Driven by Multimodal Corpora," International Journal of Translation and Interpretation Studies, Al-Kindi Center for Research and Development, vol. 5(2), pages 37-44, April.
    • Handle: RePEc:alk:ijtis0:v:5:y:2025:i:2:id:9061
    DOI: 10.32996/ijtis.2025.5.2.4
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