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Effect of Conceptual Metaphors on Memory: A Preliminary Study on the Visual and Auditory Recalling

Author

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  • Fatemeh Shafiei

    (Department of Cognitive Linguistics, Institute for Cognitive Scienc Studies, Tehran, Iran)

  • Habibollah Ghassemzadeh

    (Department of Psychiatry. Tehran University of Medical Sciences, Tehran, Iran)

  • Hassan Ashayeri

    (Department of Rehabilitation. Iran University of Medical Sciences, Tehran, Iran)

Abstract

In this study, we examined the relationship between conceptual metaphor and recalling. For this purpose, 3 metaphorical and 3 equivalent non-metaphorical short texts were produced in 2 visual and auditory versions, and 47 participants were exposed to the short-term and long-term recalling immediately after reading/listening to the texts and one week later. Results indicated that in some cases, it is a metaphorical one that has been recalled better than its non-metaphorical equivalent in both short-term memory and long-term memory. This finding can be interpreted as evidence of the possible facilitative role of conceptual metaphors in memorization.

Suggested Citation

  • Fatemeh Shafiei & Habibollah Ghassemzadeh & Hassan Ashayeri, 2022. "Effect of Conceptual Metaphors on Memory: A Preliminary Study on the Visual and Auditory Recalling," British Journal of Teacher Education and Pedagogy, Al-Kindi Center for Research and Developments, vol. 1(1), pages 90-100, February.
    • Handle: RePEc:alk:bjtep0:v:1:y:2022:i:1:id:3015
    DOI: 10.32996/bjtep.2022.1.1.10
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