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Embracing a network approach in digital transformation: Is it possible to change the strategic paradigm in Bulgaria?

Author

Listed:
  • Margarita Bogdanova

    (“D. A. Tsenov” Academy of Economics, Svishtov, Bulgaria)

  • Evelina Parashkevova-Velikova

    (“D. A. Tsenov” Academy of Economics, Svishtov, Bulgaria)

Abstract

The purpose of the article is to assess the extent to which digital transformation policies in Bulgaria are modernized and receptive to new multi-sectoral reform approaches. Criteria were developed to evaluate the alignment of government documents with one or more strategic paradigms. An analysis was conducted on eight strategic documents related to digital transformation in Bulgaria, developed after 2010. This analysis utilized the Grounded Theory Coding procedure for inductive category development and applied codes from the criteria framework. Atlas.ti software was used for textual analysis, which provided quantitative data on the frequency of codes meeting the defined criteria for each strategic paradigm. The initial document evaluation was complemented by a qualitative content analysis to clarify the criterion-based findings and further explore the influence of different paradigms. In-depth interviews with representatives from public sector organizations confirmed and enriched some of the conclusions drawn during the analysis. The study finds that (1) the traditional approach dominated the early strategic documents but was gradually displaced by New Public Management; and (2) the network approach is insufficiently represented in the vision and strategic goals of Bulgaria's digital transformation process.

Suggested Citation

  • Margarita Bogdanova & Evelina Parashkevova-Velikova, 2025. "Embracing a network approach in digital transformation: Is it possible to change the strategic paradigm in Bulgaria?," Society and Economy, Akadémiai Kiadó, Hungary, vol. 47(2), pages 215-234, June.
    • Handle: RePEc:aka:soceco:v:47:y:2025:i:2:p:215-234
    DOI: 10.1556/204.2024.00020
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    JEL classification:

    • O21 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Planning Models; Planning Policy
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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