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Evaluation Of Customers’ Bank Perception In Terms Of Financial Growth

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  • Assist. Prof. Dr. Ercan ÖZEN, PhD

    (Usak University Applied Sciences Collage, Banking and Finance Department, Usak/TURKEY)

Abstract

Aim of the paper is to measure the customers’’ level of perception of banks being one of the important parts of financial system and to reveal variables defining the level of perception. Within this aim, questionnaire technique was used as research method. Data from 368 population were used in centre of Usak. It has been found out banks have important place in customers’ life, sense of trust is a determining factor in bank choices, costs for banking services are seen high, and the level of loyalty against banks is at mid-level. According to results; some variables such as age, income and occupation lead to perception level of customers. It is possible for banks to use results in defining their policies. Thanks to them; banks can reach more audiences at national level, make many transactions in large quantity. Thus, they contribute to economic growth depending on accumulation of national savings.

Suggested Citation

  • Assist. Prof. Dr. Ercan ÖZEN, PhD, 2014. "Evaluation Of Customers’ Bank Perception In Terms Of Financial Growth," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(22), pages 177-196, APRIL.
  • Handle: RePEc:aio:rteyej:v:1:y:2014:i:22:p:177-196
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    Keywords

    Finance; Banking; Customer Perceptions; Economic Growth;

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)
    • G00 - Financial Economics - - General - - - General

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