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Crm Applications - Components

Author

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  • Assoc. Prof. Buşe Florin Răzvan Ph.D

    (University of Craiova Faculty of Economics and Business Administration Craiova, Romania)

Abstract

CRM concerns all forms of managing relationships with customers making use of Information Technology, also integrates internal organization resources and external marketing strategies to understand and fulfill their customers’ needs. Worldwide CRM market increased with 12.5 percent from 2007 to 2008 according to Gartner Inc. analysts and will keep this trend in the near future. The components of the CRM are focused on sales, marketing, advertising and customers behaviors. A solution for SMB’s could be the open source CRM Systems that could represent an opportunity to develop the relation with customers. SaaS and cloud solutions continue to represent key drivers in the CRM market, a real evolution in computing.

Suggested Citation

  • Assoc. Prof. Buşe Florin Răzvan Ph.D, 2010. "Crm Applications - Components," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(15), pages 129-134, November.
  • Handle: RePEc:aio:rteyej:v:1:y:2010:i:15:p:129-134
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    File URL: http://feaa.ucv.ro/RTE/015-16.pdf
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    More about this item

    Keywords

    CRM; software application; analysis; customers; sales; components;

    JEL classification:

    • P51 - Economic Systems - - Comparative Economic Systems - - - Comparative Analysis of Economic Systems
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • C88 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Other Computer Software

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