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Banc assurance - banking and insurance complement. Romanian results on the international background

Author

Listed:
  • Mirela Cristea
  • Raluca Dracea

    (University of Craiova, Faculty of Economics and Business Administration, Romania)

Abstract

The entering of the banking institutions on the insurance market can be seen as an effort of modernizing the sector of financial services, for satisfying the diversifying needs of the consumers. Asserted as a new strategic orientation for financial institutions related to their customers, the concept of banc assurance differs considerable from one country to another, especially regarding the way in which the banks and the insurance companies use each other’s distribution channels.

Suggested Citation

  • Mirela Cristea & Raluca Dracea, 2008. "Banc assurance - banking and insurance complement. Romanian results on the international background," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(10), pages 36-44, April.
  • Handle: RePEc:aio:rteyej:v:1:y:2008:i:10:p:36-44
    as

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    File URL: http://feaa.ucv.ro/RTE/010-05.pdf
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    More about this item

    Keywords

    banc assurance; partnership; market’s overview; channels distribution;

    JEL classification:

    • G00 - Financial Economics - - General - - - General
    • G2 - Financial Economics - - Financial Institutions and Services

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