IDEAS home Printed from https://ideas.repec.org/a/aio/manmar/v6y2008i1p139-144.html
   My bibliography  Save this article

The influence of product value during the process of purchase decision

Author

Listed:
  • Nicoleta Cristache
  • Irina Susanu
  • Sofia David

    (Dunarea de Jos University, Galati, Romania)

Abstract

The success of the organisational actions is ensured by the permanent dialogue that is hold with the consumer in order to know and anticipate his needs and desires, in order to satisfy them better through the offered goods and services. Found in the face of a polyvalent consumer, the marketing specialists of the companies are provoked to find new landmarks in order to understand the mechanisms that guide the behaviour and to highlight the consumers’ profile. Regarding the respect that must be granted to the consumer, this begins with a real knowledge and understanding of the elements that are the basis of his decisions, respectively of the forming of his behaviour. Nowadays consumer is permanently searching for a direction that is not always compatible with the notion of rationality or utility.

Suggested Citation

  • Nicoleta Cristache & Irina Susanu & Sofia David, 2008. "The influence of product value during the process of purchase decision," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 6(1), pages 139-144, November.
    • Handle: RePEc:aio:manmar:v:6:y:2008:i:1:p:139-144
    as

    Download full text from publisher

    File URL: http://www.mnmk.ro/documents/2008/2008-17.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    consumer behaviour; decision; value;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aio:manmar:v:6:y:2008:i:1:p:139-144. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catalin Barbu (email available below). General contact details of provider: https://edirc.repec.org/data/fecraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.