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Banking products and services according to clients' requests

Author

Listed:
  • Jenica POPESCU
  • Sabin RIZESCU

    (University of Craiova)

Abstract

The paper presents a new banking product having as main goal in offering some attractive income packages to construction workers and specialists. The purpose is to maintain this workforce into the country’s borders. Our national economy isn’t yet in a position to offer salaries like those offered in developed countries. The basics of the proposed banking product consists in offering a consistent package of daily comfort services instead of paying all salary in cash. Attracting some public funds – where possible - will be considered.The construction entrepreneurs as well as their clients (beneficiaries) will be the main target of the proposed pro-duct.

Suggested Citation

  • Jenica POPESCU & Sabin RIZESCU, 2008. "Banking products and services according to clients' requests," Finante - provocarile viitorului (Finance - Challenges of the Future), University of Craiova, Faculty of Economics and Business Administration, vol. 1(7), pages 105-110, May.
    • Handle: RePEc:aio:fpvfcf:v:1:y:2008:i:7:p:105-110
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    File URL: http://feaa.ucv.ro/FPV/007-15.pdf
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    More about this item

    Keywords

    banking product; marketing; product policy; guarantees insurance;
    All these keywords.

    JEL classification:

    • G00 - Financial Economics - - General - - - General
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

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