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Quality Of Tourist Services - Key Factor Of Competitiveness On The Market

Author

Listed:
  • Marius Mitrache
  • Roxana Cristina Marinescu

    (University of Craiova Faculty of Economics and Business Administration)

Abstract

Service quality has become a key factor in customers' decision to choose a travel service unit. If a service company will act according to the concept "always facing the market", the target clientele will be that who, by its needs and expectations, will determine the quality level required for the company to remain competitive on the market. Diversity and quality are the main factors of the competitiveness and, consequently, the fundamental problems facing the tourism industry in general and particularly the international reception tourism.

Suggested Citation

  • Marius Mitrache & Roxana Cristina Marinescu, 2012. "Quality Of Tourist Services - Key Factor Of Competitiveness On The Market," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(40), pages 98-101.
    • Handle: RePEc:aio:aucsse:v:3:y:2012:i:40:p:98-101
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    File URL: http://feaa.ucv.ro/AUCSSE/0040v3-010.pdf
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    More about this item

    Keywords

    tourism; quality; services; competitiveness; customer satisfaction;
    All these keywords.

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology

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