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The Contribution Of Public Relations In Tourism Enterprises

Author

Listed:
  • Carmen Voinescu (Clapan) Ph. D Student

    (University of Craiova Faculty of Economics and Business Administration Craiova, Romania)

  • Assoc. Prof. Apostolos Apostolou

    (Technical University of Crete Department of Production Engineering and Management Chania, Greece)

Abstract

Public relations is the distinctive management function which helps establish and maintain mutual lines of communication, understanding acceptance and co- operation between an organization and its publics. It involves the management of problems or issues, helps management to keep informed on public opinion, defines and emphasises the responsibility of management to serve the public interest and uses research and ethical communication as its principal tools.

Suggested Citation

  • Carmen Voinescu (Clapan) Ph. D Student & Assoc. Prof. Apostolos Apostolou, 2011. "The Contribution Of Public Relations In Tourism Enterprises," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(39), pages 253-260, May.
    • Handle: RePEc:aio:aucsse:v:1:y:2011:i:8:p:253-260
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    File URL: http://feaa.ucv.ro/AUCSSE/0039v2-034.pdf
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    More about this item

    Keywords

    critical: public relations; management; tourism; communication; marketing;
    All these keywords.

    JEL classification:

    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
    • M42 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Auditing

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