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A Comparative Study Of Organizational Culture Evaluation Through Two International Instruments: Denison Model® And Human Synergistics Oci®


  • Mihai Cercel Ph. D student

    (University of Craiova Faculty of Economics and Business Administration Craiova, Romania)

  • Laura Elena Marina Ph. D

    (Bucharest Academy of Economic Studies Faculty of International Business and Economics Bucharest, Romania)


The present study is aiming to analyze the organizational culture of the Romanian branch of a multinational company, by using two international well known models, in order to obtain a more complex representation of the organizational culture. Studies conducted by different researchers highlighted the differences of perception between peoples’ values in their society in relation with the values of their colleagues of different nationalities. Finally, these values influence the importance that people grants to work, leisure, family and social status. The research methodology will focus on determining the organizational culture of the selected company by using two international instruments: the Denison model® and Human Synergistics Organizational Culture Inventory®. The Human Synergistics OCI® will be used in to determine both the current culture and the ideal culture of the managers. The Denison Model® will provide a comprehensive image of the organizational culture by comparing the results with the Denison Normative Database. The research will try to identify patterns, behaviors and values that form the basement for a performance oriented company.

Suggested Citation

  • Mihai Cercel Ph. D student & Laura Elena Marina Ph. D, 2011. "A Comparative Study Of Organizational Culture Evaluation Through Two International Instruments: Denison Model® And Human Synergistics Oci®," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(39), pages 67-76, May.
  • Handle: RePEc:aio:aucsse:v:1:y:2011:i:10:p:67-76

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    References listed on IDEAS

    1. Arellano, Manuel & Bover, Olympia, 1995. "Another look at the instrumental variable estimation of error-components models," Journal of Econometrics, Elsevier, vol. 68(1), pages 29-51, July.
    2. Blundell, Richard & Bond, Stephen, 1998. "Initial conditions and moment restrictions in dynamic panel data models," Journal of Econometrics, Elsevier, vol. 87(1), pages 115-143, August.
    3. Richard Blundell & Stephen Bond, 2000. "GMM Estimation with persistent panel data: an application to production functions," Econometric Reviews, Taylor & Francis Journals, vol. 19(3), pages 321-340.
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    More about this item


    Organizational Culture; Denison Model®; Human Synergistics OCI®; current culture; ideal culture; cultural traits and indices;

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility


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