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Sustainable Tourism for the Green Economy

Author

Listed:
  • Nataliia Letunovska

    (Sumy State University, Sumy, Ukraine)

  • Aleksy Kwilinski

    (The London Academy of Science and Business, London, United Kingdom)

  • Henryk Dzwigol

    (Silesian University of Technology, Zabrze, Poland)

  • Oleksii Lyulyov

    (Sumy State University, Sumy, Ukraine)

  • Tetyana Pimonenko

    (Sumy State University, Sumy, Ukraine)

Abstract

The paper analyses the innovative direction of sustainable tourism in Poland. It is investigated by means of a marketing survey of the respondents from this country and neighbouring regions. The authors’ findings deal with the results in the framework of the green economy. The research hypothesis is to check the target group’s awareness of post-industrial tourism in the field of region's rehabilitation, readiness to support sustainable development goals in their areas and to determine the most effective marketing tools to promote sustainable tourism. The authors found that local authorities play an essential role in developing territories through implementing healthy regional strategies. Among the insights of the research is the concept of Smart City as a promising tool for promoting healthy types of activity, to the respondents' opinion. Regions are defined as local centres where sustainable tourism principles could be implemented to reduce consequences unwelcome for the environment and economy.

Suggested Citation

  • Nataliia Letunovska & Aleksy Kwilinski & Henryk Dzwigol & Oleksii Lyulyov & Tetyana Pimonenko, 2021. "Sustainable Tourism for the Green Economy," Virtual Economics, The London Academy of Science and Business, vol. 4(4), pages 33-51, December.
    • Handle: RePEc:aid:journl:v:4:y:2021:i:4:p:33-51
    DOI: 10.34021/ve.2021.04.04(3)
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    References listed on IDEAS

    as
    1. Nunkoo, Robin, 2015. "Tourism development and trust in local government," Tourism Management, Elsevier, vol. 46(C), pages 623-634.
    2. Yurii Kharazishvili & Aleksy Kwilinski & Olena Grishnova & Henryk Dzwigol, 2020. "Social Safety of Society for Developing Countries to Meet Sustainable Development Standards: Indicators, Level, Strategic Benchmarks (with Calculations Based on the Case Study of Ukraine)," Sustainability, MDPI, vol. 12(21), pages 1-21, October.
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