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The Neoliberal Challenge: Between The Scientific Sophism And The Communicative Fascination


  • José Ramón García Menendez


Narrations - even those about current phenomena and trends- require a minimum expositive structure, so that they acquire a sufficient degree of intelligibility. That is a difficult attribute when it is dealt with politico-economic processes with the added pretense of remembering past facts and also learning the lessons of History. However, the conventional “introduction–exposition-denouement” sequence recommended by Aristotle in the Poetic as the ideal order of a tale does not allow to delimit the nature and implications of the neoliberal offensive narratively in the peripheral capitalism. In this way, the proposal of F. Kermode for a textual analysis through the road “beginning-end-potentiality” makes operative the analysis of the challenges posed by the current return of neoliberalism and it overcomes the descriptive limitations of the Aristotelian method when it is dealt with the characterization and implications both of a politico-economic program of capitalist depth and the economic philosophy that underlies in such a project. Especially, this is true of the current of thought of the most genuine liberal tradition whose practice defers - in the developing economies that make up the successive peripheral rings of the contemporary capitalism- those socio-economic ingredients that could respond to objectives of social emancipation.

Suggested Citation

  • José Ramón García Menendez, 2008. "The Neoliberal Challenge: Between The Scientific Sophism And The Communicative Fascination," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 2, pages 29-34, November.
  • Handle: RePEc:aic:revebs:y:2008:i:2:menendezj

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    science social; neoliberalism; history; ideology;

    JEL classification:

    • B40 - Schools of Economic Thought and Methodology - - Economic Methodology - - - General
    • B52 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches - - - Historical; Institutional; Evolutionary
    • E13 - Macroeconomics and Monetary Economics - - General Aggregative Models - - - Neoclassical


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