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Attitudes Toward Green Computing In The Us: Can They Change?


  • Victoria Seitz

    () (California State University San Bernardino, United States of America)

  • Fitri Yanti

    (California State University San Bernardino, United States of America)

  • Yasha Karant

    (California State University)

  • San Bernardino, United States Of America


Computers today are an essential part of individuals’ lives all around the world; however, these tools are extremely toxic to the environment given the materials used, limited battery life and technological obsolescence. The US and the EU’s policies regarding this and other e-waste differ with greater support for the Basel Convention among Europeans. Although computer manufacturers are working to build “green” computers, a large part of limiting such hazardous wastes rests with consumers when purchasing them. Hence, the purpose of the study was to determine if information presented to consumers would influence their attitudes regarding green computing and purchases. A self-administered questionnaire was developed to determine consumers’ attitudes toward the environment, attitudes toward green computing, and demographic characteristics. It was hypothesized that there would be no differences in consumers’ attitudes before or after reading the information on computer toxicity. A convenience sample of students enrolled in marketing courses at a southwestern university, were surveyed. Results of Paired T-tests revealed significant differences for 13 of the 15 statements at the p

Suggested Citation

  • Victoria Seitz & Fitri Yanti & Yasha Karant & San Bernardino, United States Of America, 2011. "Attitudes Toward Green Computing In The Us: Can They Change?," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 2011, pages 151-158, july.
  • Handle: RePEc:aic:journl:y:2011:v:se:p:151-158

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    More about this item


    green computers; environment; consumers‟ attitudes;

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management


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