La pedagogía ambiental como estrategia para el diseño de negocios sostenibles

One of the main causes of the global environmental crisis is the adoption of unsustainable production and consumption models that emphasize the irrational use of resources. This approach, with its negative impacts on biodiversity and social well-being, has had a significant impact on the environmental dimension of development. This approach has had a significant impact on the environmental dimensions of development, to the detriment of biodiversity and social well-being. In this sense, environmental pedagogy emerges as a strategy that, through education, can contribute to the training of entrepreneurs with a pro-environmental conscience and the skills to generate sustainable innovations. These are key factors in mitigating the unsustainability of production systems and in triggering the necessary transformation to incorporate sustainable business models as a management strategy that contributes to the well-being of present and future generations through its impact on the economic, social, and environmental dimensions of development. This article reflects on the contributions of environmental education to the conceptualization and development of sustainable business models. Methodologically, the research is based on the postulates of qualitative research, adopting the hermeneutic approach to discuss–from a deep and interdisciplinary perspective, the contributions of environmental pedagogy to the formation of entrepreneurial skills in students that promote the design and implementation of sustainable business approaches. The conclusions emphasized the need to include in the environmental education curricula topics related to sustainable enterprises, sustainable business, and sustainable entrepreneurship. All of them enrich the curriculum and strengthen the environmental culture while contributing to the formation of the entrepreneurial skills needed by students to promote innovation in the empirical field of enterprises and to develop new business models.