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A review of traditional Hungarian products’ reputation with a special focus on consumer behaviour

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  • Popovics, Anett

Abstract

The quality of traditional and regional products is essentially determined by geography, history and culture. Being protected by a distinctive quality label (based on the geographical origin, traditions and special features) may enhance traditional Hungarian and regional products’ competitiveness. Based on our survey’s questionnaire results (N = 425) (basic statistics, factor and cluster analysis) it can be proved that consumers are able to identify and appreciate Hungarian products. They also highly value traditional quality.

Suggested Citation

  • Popovics, Anett, 2007. "A review of traditional Hungarian products’ reputation with a special focus on consumer behaviour," Studies in Agricultural Economics, Research Institute for Agricultural Economics, vol. 105, pages 1-16, January.
    • Handle: RePEc:ags:stagec:107652
    DOI: 10.22004/ag.econ.107652
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