Atributos relevantes no transporte de granéis agrícolas: preferência declarada pelos embarcadores

The objective of this study was to identify the relevant attributes of the services offered for the transporter, under the point of view of the shipper. The understanding of the preferences of the users of the transport services is important for the identification of the necessities and developments waited in the market. The relevant attributes had been raised under the bedding technician of the declared preference, in the form of ranking, using the method of confusing in the application of the cards to the shippers of grains in the state of the Paraná. The results had signaled for a significant concern with the fulfillment of contracts with customers and commitments in the ports and ships. As it could be evidenced, the shippers reflect the concern of the precariousness of the infrastructure, searching more guarantees of that the contracted service is fulfilled. As the attribute in the preference of the shippers was the performance consistency, that also has relation with these concerns, wanting to say that the given service must have a regular performance with small variance. These priorities of the shippers had guided in the elaboration of new strategies of act of contract of freights, looking for legalized rendering of service, with contractual relation.