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Measuring Consumers' Value of Organic-Beef using Contingent Valuation Method

Author

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  • Heo, Joo-Nyung
  • Sung, Myunghwan

Abstract

The dichotomous-choice contingent valuation method is applied to measure consumers' value of quality-certificated organic beef. First, a logit model is estimated like previous studies. Second is a distribution-free approach. The Turnbull empirical distribution model is employed to solve negative willingness to pay and truncation problems. The result is shown that consumers are willing to pay 7,019∼10,607 Won/per 600g more than the current price of regular beef for quality- certificated organic beef.

Suggested Citation

  • Heo, Joo-Nyung & Sung, Myunghwan, 2004. "Measuring Consumers' Value of Organic-Beef using Contingent Valuation Method," Journal of Rural Development/Nongchon-Gyeongje, Korea Rural Economic Institute, vol. 27(4), December.
    • Handle: RePEc:ags:jordng:288216
    DOI: 10.22004/ag.econ.288216
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    Cited by:

    1. Hamed Rafiee & Omid Karami & Hamid Reza Saeidi Goraghani & Hossein Azarnivand & Hossein Arzani, 2023. "Feasibility of Forming Markets for Indigenous Peoples’ Organic Products," Sustainability, MDPI, vol. 15(14), pages 1-11, July.
    2. Deely, John & Hynes, Stephen & Barquín, José & Burgess, Diane & Álvarez-Martínez, Jose Manuel & Silió, Ana & Finney, Graham, 2022. "Are consumers willing to pay for beef that has been produced without the use of uncontrolled burning methods? A contingent valuation study in North-West Spain," Economic Analysis and Policy, Elsevier, vol. 75(C), pages 577-590.
    3. Kalashami, Mohammad Kavoosi & Heydari, Morteza & Kazerani, Houman, 2012. "Investigating Consumers' Willingness to Pay for Organic Green Chicken in Iran (Case Study: Rasht City)," International Journal of Agricultural Management and Development (IJAMAD), Iranian Association of Agricultural Economics, vol. 2(4).

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    Keywords

    Consumer/Household Economics;

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