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Direct Marketing Local Food to Chefs: Chef Preferences and Perceived Obstacles

Author

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  • Curtis, Kynda R.
  • Cowee, Margaret W.

Abstract

Increasing consumer preferences for locally produced foods, exhibited by the nationwide expansion of farmers markets, is likely to affect food-service establishments. This study used a mail and telephone survey to evaluate chefs’ preferences and attitudes towards purchasing locally produced foods for their restaurants. Results show that chefs are most concerned with food quality, taste, and freshness. Chefs of small gourmet, independently owned restaurants are more likely to purchase local foods. Gourmet chefs are more concerned with food-production practices and thus see the value of purchasing local foods. Lack of information was found to be the largest hurdle to purchasing local products, clearly demonstrating the need for additional information and product samples from local producers.

Suggested Citation

  • Curtis, Kynda R. & Cowee, Margaret W., 2009. "Direct Marketing Local Food to Chefs: Chef Preferences and Perceived Obstacles," Journal of Food Distribution Research, Food Distribution Research Society, vol. 40(2), pages 1-11, July.
    • Handle: RePEc:ags:jlofdr:99784
    DOI: 10.22004/ag.econ.99784
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    Cited by:

    1. Reynolds-Allie, Kenesha & Fields, Deacue, 2012. "A Comparative Analysis of Alabama Restaurants: Local vs Non-local Food Purchase," Journal of Food Distribution Research, Food Distribution Research Society, vol. 43(1), pages 1-10, March.
    2. Schmit, Todd M. & Lucke, Anne & Hadcock, Stephen E., 2010. "The Effectiveness of Farm-to-Chef Marketing of Local Foods: An Empirical Assessment from Columbia County, NY," EB Series 121634, Cornell University, Department of Applied Economics and Management.
    3. Esra Şahin & Zuhal Gök Demir, 2023. "Decision Tree Analysis of Sustainable and Ethical Food Preferences of Undergraduate Students of Gastronomy and Culinary Arts," Sustainability, MDPI, vol. 15(4), pages 1-13, February.
    4. Pairote Nualnoom, 2022. "Food self-sufficiency of tourist attraction site: a case study of Phang Nga Province, Thailand," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(8), pages 10233-10253, August.
    5. Schmit, Todd M. & Hadcock, Stephen E., 2010. "Assessing barriers to expansion of farm-to-chef sales: a case study from upstate New York," Working Papers 126973, Cornell University, Department of Applied Economics and Management.
    6. Bojana Kalenjuk Pivarski & Stefan Šmugović & Dragana Tekić & Velibor Ivanović & Aleksandra Novaković & Dragan Tešanović & Maja Banjac & Bojan Đerčan & Tatjana Peulić & Beba Mutavdžić & Jasmina Lazarev, 2022. "Characteristics of Traditional Food Products as a Segment of Sustainable Consumption in Vojvodina’s Hospitality Industry," Sustainability, MDPI, vol. 14(20), pages 1-19, October.
    7. Thomas Krikser & Annette Piorr & Regine Berges & Ina Opitz, 2016. "Urban Agriculture Oriented towards Self-Supply, Social and Commercial Purpose: A Typology," Land, MDPI, vol. 5(3), pages 1-19, August.
    8. Brain, Roslynn & Curtis, Kynda & Hall, Kelsey, 2015. "Utah Farm-Chef-Fork: Building Sustainabile Local Food Connections," Journal of Food Distribution Research, Food Distribution Research Society, vol. 46(1), pages 1-10, March.
    9. Blare, Trent & Donovan, Jason, 2021. "Challenges to ‘Going Local’: Lessons from Direct Food Sourcing Initiatives in Cusco, Peru," 2021 Conference, August 17-31, 2021, Virtual 315388, International Association of Agricultural Economists.
    10. Argyropoulou Maria & Argyropoulou Rachel & Folinas Dimitris & Misopoulos Fotios & Najacaj Suela, 2019. "Procurement in Short Supply Chains: Lessons Learned from the Tourism Industry," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, vol. 12(2), pages 72-80, December.

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    Keywords

    Agribusiness; Marketing;

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