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Forecasting Future Sales and Profit for Value-Added Agriculture

  • Gedikoglu, Haluk
  • Parcell, Joseph L.
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    This research analyzes factors affecting product and profit lifecycles for new value-added products. The methodology presented shows how sales and profits evolve and how exogenous factors such as initial marketing efforts affect sales and profits. Results indicate that producers can increase the level of profits over time through initial marketing efforts. The theoretical model is applied to a quality cattle program to assess the analytical performance of the model.

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    File URL: http://purl.umn.edu/99489
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    Article provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.

    Volume (Year): 40 (2009)
    Issue (Month): 3 (November)
    Pages:

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    Handle: RePEc:ags:jlofdr:99489
    Contact details of provider: Web page: http://fdrs.ag.utk.edu/

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