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Estimating Price Premiums for Breads Marketed as “Low-Carbohydrate Breads”

Author

Listed:
  • Nganje, William E.
  • Kaitibie, Simeon
  • Wachenheim, Cheryl J.
  • Acquah, Emmanuel T.
  • Matson, Joel
  • Johnson, Grant

Abstract

Retail data are used in a hedonic pricing framework to estimate the premium paid for the “low-carbohydrate” attribute and other attributes of bread at grocery and non-grocery stores in a regional market. Results show that consumer willingness to pay is influenced by the “low-carbohydrate” attribute as well as by sugar, fiber, and fat content; serving size; and size of loaf. Implicit price premiums vary significantly by retail location. However, price differentials may be compounded by the absence of an acceptable definition for low-carbohydrate foods.

Suggested Citation

  • Nganje, William E. & Kaitibie, Simeon & Wachenheim, Cheryl J. & Acquah, Emmanuel T. & Matson, Joel & Johnson, Grant, 2008. "Estimating Price Premiums for Breads Marketed as “Low-Carbohydrate Breads”," Journal of Food Distribution Research, Food Distribution Research Society, vol. 39(2), pages 1-11, July.
  • Handle: RePEc:ags:jlofdr:55976
    DOI: 10.22004/ag.econ.55976
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    Cited by:

    1. Herrmann, Roland & Schröck, Rebecca, 2011. "Determinanten des Innovationserfolgs: eine Analyse mit Scannerdaten für den deutschen Joghurtmarkt," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 60(03), pages 1-16, August.
    2. Herrmann, Roland & Schröck, Rebecca, 2011. "Determinanten des Innovationserfolgs: eine Analyse mit Scannerdaten für den deutschen Joghurtmarkt," Journal of International Agricultural Trade and Development, Journal of International Agricultural Trade and Development, vol. 60(3).

    More about this item

    Keywords

    Demand and Price Analysis; Marketing;

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