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Estimating Price Premiums for Breads Marketed as “Low-Carbohydrate Breadsâ€


  • Nganje, William E.
  • Kaitibie, Simeon
  • Wachenheim, Cheryl J.
  • Acquah, Emmanuel T.
  • Matson, Joel
  • Johnson, Grant


Retail data are used in a hedonic pricing framework to estimate the premium paid for the “low-carbohydrate†attribute and other attributes of bread at grocery and non-grocery stores in a regional market. Results show that consumer willingness to pay is influenced by the “low-carbohydrate†attribute as well as by sugar, fiber, and fat content; serving size; and size of loaf. Implicit price premiums vary significantly by retail location. However, price differentials may be compounded by the absence of an acceptable definition for low-carbohydrate foods.

Suggested Citation

  • Nganje, William E. & Kaitibie, Simeon & Wachenheim, Cheryl J. & Acquah, Emmanuel T. & Matson, Joel & Johnson, Grant, 2008. "Estimating Price Premiums for Breads Marketed as “Low-Carbohydrate Breadsâ€," Journal of Food Distribution Research, Food Distribution Research Society, vol. 39(2), July.
  • Handle: RePEc:ags:jlofdr:55976

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    References listed on IDEAS

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    Cited by:

    1. Herrmann, Roland & Schröck, Rebecca, 2011. "Determinanten des Innovationserfolgs: eine Analyse mit Scannerdaten für den deutschen Joghurtmarkt," Journal of International Agricultural Trade and Development, Journal of International Agricultural Trade and Development, vol. 60(3).

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    Demand and Price Analysis; Marketing;


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