IDEAS home Printed from
   My bibliography  Save this article

Estimating Price Premiums for Breads Marketed as “Low-Carbohydrate Breadsâ€


  • Nganje, William E.
  • Kaitibie, Simeon
  • Wachenheim, Cheryl J.
  • Acquah, Emmanuel T.
  • Matson, Joel
  • Johnson, Grant


Retail data are used in a hedonic pricing framework to estimate the premium paid for the “low-carbohydrate†attribute and other attributes of bread at grocery and non-grocery stores in a regional market. Results show that consumer willingness to pay is influenced by the “low-carbohydrate†attribute as well as by sugar, fiber, and fat content; serving size; and size of loaf. Implicit price premiums vary significantly by retail location. However, price differentials may be compounded by the absence of an acceptable definition for low-carbohydrate foods.

Suggested Citation

  • Nganje, William E. & Kaitibie, Simeon & Wachenheim, Cheryl J. & Acquah, Emmanuel T. & Matson, Joel & Johnson, Grant, 2008. "Estimating Price Premiums for Breads Marketed as “Low-Carbohydrate Breadsâ€," Journal of Food Distribution Research, Food Distribution Research Society, vol. 39(2), July.
  • Handle: RePEc:ags:jlofdr:55976

    Download full text from publisher

    File URL:
    Download Restriction: no


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Herrmann, Roland & Schröck, Rebecca, 2011. "Determinanten des Innovationserfolgs: eine Analyse mit Scannerdaten für den deutschen Joghurtmarkt," Journal of International Agricultural Trade and Development, Journal of International Agricultural Trade and Development, vol. 60(3).

    More about this item


    Demand and Price Analysis; Marketing;


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:55976. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.