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Research Update: Developing a Consumer Profile for Value-added Products in North Carolina

Author

Listed:
  • Brooks, Samaya
  • Jefferson-Moore, Kenrett
  • Quaicoe, Obed
  • Bynum, Jarvetta
  • Owens, John Paul

Abstract

Although small family farms make up about 89% of the farms in the United States, they only hold about 20% of the value of production (Kassel, 2022). With the number of farms decreasing on a yearly basis, it is imperative for small farmers to attract and retain consumers to remain economically viable.

Suggested Citation

  • Brooks, Samaya & Jefferson-Moore, Kenrett & Quaicoe, Obed & Bynum, Jarvetta & Owens, John Paul, 2023. "Research Update: Developing a Consumer Profile for Value-added Products in North Carolina," Journal of Food Distribution Research, Food Distribution Research Society, vol. 54(1), March.
    • Handle: RePEc:ags:jlofdr:339688
    DOI: 10.22004/ag.econ.339688
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    Keywords

    Consumer/Household Economics;

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