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Research Report: What They Know and Why They Do It: Preliminary Findings of Farmer Focus Group Discussion on Value-Added Agriculture in North Carolina

Author

Listed:
  • Quaicoe, Obed
  • Vorsah, Roger
  • Jefferson-Moore, Kenrett
  • Bynum, Jarvetta
  • Owens, John

Abstract

Sustaining farm profitability has been challenging for North Carolina smallholder farmers facing market failure. Small farms earning between $10,000 or less and $50,000 annually in net farm income need alternative practices that will make them more profitable. This study assesses North Carolina small farmers’ understanding and attitudes towards value-added agriculture. We conducted farmer focus group interviews and analyzed the data using Qualitative Data Analysis Miner Lite. We found that the main drivers of value-added agriculture include improving on-farm profitability, product expansion, and market growth. High production costs and lack of government assistance are some of the factors limiting value-added participation.

Suggested Citation

  • Quaicoe, Obed & Vorsah, Roger & Jefferson-Moore, Kenrett & Bynum, Jarvetta & Owens, John, 2022. "Research Report: What They Know and Why They Do It: Preliminary Findings of Farmer Focus Group Discussion on Value-Added Agriculture in North Carolina," Journal of Food Distribution Research, Food Distribution Research Society, vol. 53(1), March.
    • Handle: RePEc:ags:jlofdr:339674
    DOI: 10.22004/ag.econ.339674
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