IDEAS home Printed from
   My bibliography  Save this article

Perceptions of Members of the American Association of Cereal Chemists Regarding Production of Whole Grain Foods


  • Chase, Kellie
  • Reicks, Marla
  • Srinvasan, Purnima
  • Marquart, Len


This study assessed knowledge, attitudes, and normative and barrier beliefs of members of the American Association of Cereal Chemists about the production of whole grain foods. A total of 212 returned questionnaires were used in the analyses. Respondents had a fair knowledge of whole grain foods and positive attitudes about consumer-health and personal/company benefits. Scientific findings provided important normative influences for respondents from academia, while consumer needs and interests were influential for those in industry. Barriers included issues regarding consumer needs as well as beliefs about cost and product quality. Industry respondents may need to see stronger consumer demand before promoting production of whole grain foods.

Suggested Citation

  • Chase, Kellie & Reicks, Marla & Srinvasan, Purnima & Marquart, Len, 2004. "Perceptions of Members of the American Association of Cereal Chemists Regarding Production of Whole Grain Foods," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(03), November.
  • Handle: RePEc:ags:jlofdr:27555

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Munisamy Gopinath & Daniel Pick & Utpal Vasavada, 1999. "The Economics of Foreign Direct Investment and Trade with an Application to the U.S. Food Processing Industry," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(2), pages 442-452.
    2. Bolling, H. Christine & Neff, Steven & Handy, Charles R., 1998. "U.S. Foreign Direct Investment in the Western Hemisphere Processed Food Industry," Agricultural Economics Reports 34017, United States Department of Agriculture, Economic Research Service.
    3. Fung, K. C. & Iizaka, Hitomi & Parker, Stephen, 2002. "Determinants of U.S. and Japanese Direct Investment in China," Journal of Comparative Economics, Elsevier, vol. 30(3), pages 567-578, September.
    4. Goldberg, Linda S & Kolstad, Charles D, 1995. "Foreign Direct Investment, Exchange Rate Variability and Demand Uncertainty," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 36(4), pages 855-873, November.
    5. Kenneth A. Froot & Jeremy C. Stein, 1991. "Exchange Rates and Foreign Direct Investment: An Imperfect Capital Markets Approach," The Quarterly Journal of Economics, Oxford University Press, vol. 106(4), pages 1191-1217.
    Full references (including those not matched with items on IDEAS)


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:27555. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.