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Consumer Perceptions Of National, Generic, And Private Brand Grocery Products

Author

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  • Krueckeberg, Harry F.
  • Hamilton, John R.

Abstract

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Suggested Citation

  • Krueckeberg, Harry F. & Hamilton, John R., 1981. "Consumer Perceptions Of National, Generic, And Private Brand Grocery Products," Journal of Food Distribution Research, Food Distribution Research Society, vol. 12(1), pages 1-9, February.
    • Handle: RePEc:ags:jlofdr:27483
    DOI: 10.22004/ag.econ.27483
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    Citations

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    Cited by:

    1. Nenycz-Thiel, Magda & Romaniuk, Jenni, 2012. "Value-for-money perceptions of supermarket and private labels," Australasian marketing journal, Elsevier, vol. 20(2), pages 171-177.
    2. Nenycz-Thiel, Magda & Romaniuk, Jenni, 2016. "Understanding premium private labels: A consumer categorisation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 22-30.
    3. Cho, Young Sang & Rha, Hye-Su & Burt, Steve, 2015. "The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 128-137.
    4. Jayakrishnan S. & Rekha Chikhalkar & Ranjan Chaudhuri, 2016. "Understanding the Role of Consumer Factors and Store Factors in Private Label Purchase," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(7), pages 223-223, June.
    5. Bauer, Johannes C. & Kotouc, Alexander J. & Rudolph, Thomas, 2012. "What constitutes a “good assortment†? A scale for measuring consumers' perceptions of an assortment offered in a grocery category," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 11-26.
    6. repec:dau:papers:123456789/14325 is not listed on IDEAS
    7. Rainer Olbrich & Michael Hundt & Hans Christian Jansen, 2016. "Proliferation of Private Labels in Food Retailing: A Literature Overview," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(6), pages 63-76, December.
    8. Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2014. "Réponses des consommateurs à la suppression des suremballages sur les MDD," Post-Print hal-01644771, HAL.
    9. Huang, Zongsheng & Feng, Ting, 2020. "Money-back guarantee and pricing decision with retailer's store brand," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    10. Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2014. "Consumer responses to elimination of overpackaging on private label products," Working Papers halshs-01076408, HAL.
    11. Aggarwal, Praveen & Vaidyanathan, Rajiv & Venkatesh, Alladi, 2009. "Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research," Journal of Retailing, Elsevier, vol. 85(2), pages 145-158.
    12. Banu Kulter Demirgunes & Bulent Ozsacmaci, 2017. "Exploring the Effect of Consumers¡¯ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(1), pages 46-64, February.
    13. Li Liu & Ulrich Orth, 2021. "Cultural Differences in Design-Based Product Evaluation: The Role of Holistic and Analytic Thinking," Sustainability, MDPI, vol. 13(5), pages 1-16, March.
    14. Fornari, Edoardo & Fornari, Daniele & Grandi, Sebastiano & Menegatti, Mario, 2013. "The influence of retailing-mix levers on private label market share: The case of the Italian FMCG market," Journal of Retailing and Consumer Services, Elsevier, vol. 20(6), pages 617-624.
    15. Guido Cristini & Fabrizio Laurini & Gaia Rossi, 2014. "Le determinanti alla base del successo della marca commerciale nel mercato italiano: indagine sulle trenta categorie pi? performanti," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(3), pages 163-184.
    16. Ron Shachar & Tülin Erdem & Keisha M. Cutright & Gavan J. Fitzsimons, 2011. "Brands: The Opiate of the Nonreligious Masses?," Marketing Science, INFORMS, vol. 30(1), pages 92-110, 01-02.
    17. Musso, Fabio, 1999. "Relazioni di canale e strategie di acquisto delle imprese commerciali. Potere e stabilità nella grande distribuzione britannica [Channel Relationships and Buying Strategies of British Large Retaile," MPRA Paper 58508, University Library of Munich, Germany, revised 1999.
    18. Sheau-Fen, Yap & Sun-May, Leong & Yu-Ghee, Wee, 2012. "Store brand proneness: Effects of perceived risks, quality and familiarity," Australasian marketing journal, Elsevier, vol. 20(1), pages 48-58.
    19. Desmet, Pierre, 2014. "How retailer money-back guarantees influence consumer preferences for retailer versus national brands," Journal of Business Research, Elsevier, vol. 67(9), pages 1971-1978.
    20. Boyle, Peter J. & Lathrop, E. Scott, 2013. "The value of private label brands to U.S. consumers: An objective and subjective assessment," Journal of Retailing and Consumer Services, Elsevier, vol. 20(1), pages 80-86.
    21. Schnittka, Oliver, 2015. "Are they always promising? An empirical analysis of moderators influencing consumer preferences for economy and premium private labels," Journal of Retailing and Consumer Services, Elsevier, vol. 24(C), pages 94-99.
    22. Schmidt, Holger J. & Mason, Roger & Steenkamp, Pieter & Mugobo, Virimai, 2017. "Does brand orientation contribute to retailers’ success? An empirical study in the South African market," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 210-222.
    23. Méndez, José Luis & Oubiña, Javier & Rubio, Natalia, 2008. "Expert quality evaluation and price of store vs. manufacturer brands: An analysis of the Spanish mass market," Journal of Retailing and Consumer Services, Elsevier, vol. 15(3), pages 144-155.
    24. Mercedes Martos-Partal & Oscar González-Benito & Mariana Fustinoni-Venturini, 2015. "Motivational profiling of store brand shoppers: Differences across quality tiers," Marketing Letters, Springer, vol. 26(2), pages 187-200, June.

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    Keywords

    Consumer/Household Economics;

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