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Factors Influencing Potential Demand for Goat Meat in Georgia

Author

Listed:
  • Ibrahim, Mohammed
  • Pattanaik, Nalini
  • Onyango, Benjamin
  • Liu, Xuanli

Abstract

Growth in U.S. ethnic populations and a desire for healthy diets are driving demand for goat meat. Inventory of meat goats in Georgia has increased in recent years. A consumer survey was conducted in Georgia to determine potential driving factors determining the future outlook of goat meat demand in Georgia. About 56% of participants who had never tasted goat meat before expressed willingness to try it if grocery stores in their area gave out goat meat samples. A binary logit model was used to examine the demographic factors that impact consumers’ willingness. Result shows that consumers’ education, gender, and household size significantly affect willingness to consume goat meat.

Suggested Citation

  • Ibrahim, Mohammed & Pattanaik, Nalini & Onyango, Benjamin & Liu, Xuanli, 2017. "Factors Influencing Potential Demand for Goat Meat in Georgia," Journal of Food Distribution Research, Food Distribution Research Society, vol. 48(1), March.
    • Handle: RePEc:ags:jlofdr:274574
    DOI: 10.22004/ag.econ.274574
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    Cited by:

    1. Ibrahim, Mohammed & Pattanaik, Nalini & Onyango, Benjamin & Walker, Elizabeth & Bledsoe, Melissa & Sudbrock, Christine, . "Research Report: Factors Affecting Goat Meat Demand and Willingness to Pay a Premium Price for Domestically Produced Goat Meat in the Southern United States," Journal of Food Distribution Research, Food Distribution Research Society, vol. 51(1).

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