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Empirical Comparisons of In-Store Display vs. Feature Advertising and Trade Promotions vs. Consumer Promotions, Measured at the Brand and the Category Levels


  • Dufour, Jean-Claude
  • Maisonnas, Stephane


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  • Dufour, Jean-Claude & Maisonnas, Stephane, 2005. "Empirical Comparisons of In-Store Display vs. Feature Advertising and Trade Promotions vs. Consumer Promotions, Measured at the Brand and the Category Levels," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(01), March.
  • Handle: RePEc:ags:jlofdr:26744

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    References listed on IDEAS

    1. Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D. With contributions by-Name:Adamowicz,Wiktor, 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304, March.
    2. Feldmann, Matthew P. & Morris, Michael L. & Hoisington, David, 2000. "Genetically Modified Organisms: Why All The Controversy?," Choices, Agricultural and Applied Economics Association, vol. 15(1).
    3. Senauer, Benjamin, 2001. "The Food Consumer In The 21st Century: New Research Perspectives," Working Papers 14346, University of Minnesota, The Food Industry Center.
    4. John M. Antle, 1999. "The New Economics of Agriculture," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(5), pages 993-1010.
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