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Farmer-To-Consumer Direct Marketing: Sales And Advertising Aspects Of New Jersey Operations


  • Nayga, Rodolfo M., Jr.
  • Fabian, Morris S.
  • Thatch, Daymon W.
  • Wanzala, Maria N.


This article provides insights into the sales and advertising operations and characteristics of direct marketing enterprises in New Jersey. Sales data are analyzed with respect to the number of acres planted, related products, products sold that were grown by marketers, and organic produce. The advertising aspects explored are dollar amount spent on advertising and methods of advertising.

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  • Nayga, Rodolfo M., Jr. & Fabian, Morris S. & Thatch, Daymon W. & Wanzala, Maria N., 1995. "Farmer-To-Consumer Direct Marketing: Sales And Advertising Aspects Of New Jersey Operations," Journal of Food Distribution Research, Food Distribution Research Society, vol. 26(1), February.
  • Handle: RePEc:ags:jlofdr:26663

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