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An Assessment of Communication Technology and Social Media Adoption

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  • Park, John L.
  • Murch, Matthew P.

Abstract

This paper reports the results of a survey of cooperative managers regarding the use of communication technology including social media. The survey categorized 105 different cooperatives by current technology use and management practices. The survey found that Texas cooperative managers are willing to expand on their current use of communication technology; however, a clear definition of how to use new concepts as a powerful tool is needed. In terms of governance, we found that many cooperatives have no stated policies regarding the use of communication technologies.

Suggested Citation

  • Park, John L. & Murch, Matthew P., 2013. "An Assessment of Communication Technology and Social Media Adoption," Journal of Food Distribution Research, Food Distribution Research Society, vol. 44(1), pages 1-4, March.
    • Handle: RePEc:ags:jlofdr:158783
    DOI: 10.22004/ag.econ.158783
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    Keywords

    Agribusiness; Marketing;

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