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Teens, Food Choice, and Health: How Can a Multi-Method Research Methodology Enhance the Study of Teen Food Choice and Health Messaging?

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  • Wiseman, Kelleen

Abstract

This research report compares alternative approaches to analyzing the complex factors that influence teenagers' food choice. Specifically, a multi-method approach-which involves the integration of the qualitative and quantitative research methodoligies, data and analysis-is compared to a single methodological approach, which involves use of either a quantitative or qualitative methodology.

Suggested Citation

  • Wiseman, Kelleen, 2011. "Teens, Food Choice, and Health: How Can a Multi-Method Research Methodology Enhance the Study of Teen Food Choice and Health Messaging?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 42(1), pages 1-1, March.
    • Handle: RePEc:ags:jlofdr:139399
    DOI: 10.22004/ag.econ.139399
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