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Marketing Channels Used By Wholesale And Retail Nursery Companies

Author

Listed:
  • Ekanem, Enefiok P.
  • Singh, Surendra P.
  • Tegegne, Fisseha
  • Muhammad, Safdar

Abstract

Analysis of data collected from a questionnaire survey of randomly selected Tennessee nursery businesses revealed that wholesalers and retailers differed significantly in their stated reasons for attending and participating in industry trade shows. When controlled for business size (gross sales), wholesalers and retailers also differed significantly in their perception of the usefulness of catalogs, newspapers, trade journals, trade shows, and radio to advertise nursery products and services.

Suggested Citation

  • Ekanem, Enefiok P. & Singh, Surendra P. & Tegegne, Fisseha & Muhammad, Safdar, 2000. "Marketing Channels Used By Wholesale And Retail Nursery Companies," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 18(3).
  • Handle: RePEc:ags:jloagb:14716
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    File URL: http://purl.umn.edu/14716
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    References listed on IDEAS

    as
    1. Ederington, Louis H, 1979. "The Hedging Performance of the New Futures Markets," Journal of Finance, American Finance Association, vol. 34(1), pages 157-170, March.
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