IDEAS home Printed from https://ideas.repec.org/a/ags/jloagb/14689.html
   My bibliography  Save this article

Market Analysis Of A Student Agribusiness Organization As A Planning And Educational Tool

Author

Listed:
  • Thilmany, Dawn D.
  • Hoag, Dana L.

Abstract

Although marketing principles and strategies are taught in all major agribusiness management programs in the country, few agribusiness student groups use these very principles in the planning of their own activities. This article describes a market research project developed by the AgriBusiness Association at Colorado State University (CSU) as an example of how to integrate coursework with an undergraduate agribusiness organization's program of activities. In addition to reinforcing marketing principles learned at CSU, the project taught students the importance of setting objectives, research design, and data analysis. Many of the findings were used to plan and improve the club.

Suggested Citation

  • Thilmany, Dawn D. & Hoag, Dana L., 2001. "Market Analysis Of A Student Agribusiness Organization As A Planning And Educational Tool," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 19(1).
  • Handle: RePEc:ags:jloagb:14689
    as

    Download full text from publisher

    File URL: http://purl.umn.edu/14689
    Download Restriction: no

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jloagb:14689. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: http://edirc.repec.org/data/aeaggea.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.