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Cass-Clay Creamery: A New Direction for an Old Brand

Author

Listed:
  • McKee, Gregory J.
  • Boland, Michael A.

Abstract

Consolidation and industrialization are increasingly important factors affecting the level of membership in cooperative businesses. This article presents information about the development of the dairy industry in North Dakota and its effect on Cass- Clay Creamery, a farmer-owned dairy cooperative. Students are asked to analyze decisions about branding and being acquired by another larger cooperative.

Suggested Citation

  • McKee, Gregory J. & Boland, Michael A., 2008. "Cass-Clay Creamery: A New Direction for an Old Brand," Journal of Cooperatives, NCERA-210, vol. 21, pages 1-16.
  • Handle: RePEc:ags:jlcoop:46571
    DOI: 10.22004/ag.econ.46571
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    File URL: http://ageconsearch.umn.edu/record/46571/files/McKeeBoland.pdf
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    Keywords

    Agribusiness;

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