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Marketing system of summer tomato in Jashore district of Bangladesh

Author

Listed:
  • Pradip Hajong
  • Hafijur Rahman
  • Shahriar Kobir

Abstract

The study was conducted for the assessment of marketing system of summer tomato in Jashore. Summer tomato had high demand and high value crop in summer season among the consumers. Data were collected from 30 randomly selected tomato farmers and 60 traders from different market of Jashore district of Bangladesh during July-October, 2019. Farmer, faria, bepari, wholesaler, commission agents and retailer were involved in marketing of summer tomato. Marketing cost of farmar, faria, bepari, wholesaler, retailer (urban) and retailer (rural) were 430.00, 691.00, 2184.00, 2443.00, 1857.00 and 1074.00 Tk ton-1, respectively. Net margin or profit of the faria, bepari, wholesaler and retailer were 1300.00, 817.00, 557.00 and 2143.00 Tk ton-1, respectively. There were seven marketing channel exist in tomato marketing. Total marketing cost of all intermediaries was 7604.00 Tk ton-1 and net margin was 4826.00 Tk ton-1. Marketing efficiency was 2.25. Price spread between consumer paid and producer received was 8000.00 Tk ton-1. On the other hand, producer share was 78 percent. Spoilage and damage, transportation and packaging were the main marketing problem of summer tomato.

Suggested Citation

  • Pradip Hajong & Hafijur Rahman & Shahriar Kobir, 2022. "Marketing system of summer tomato in Jashore district of Bangladesh," International Journal of Agricultural Research, Innovation and Technology (IJARIT), IJARIT Research Foundation, vol. 12(1), June.
    • Handle: RePEc:ags:ijarit:324143
    DOI: 10.22004/ag.econ.324143
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    References listed on IDEAS

    as
    1. Shah Johir Rayhan & Md Jahurul Islam & Mohammad Mizanul Haque Kazal & M Kamruzzaman, 2019. "Market Integration and Seasonal Price Variation of High-Value Vegetable Crops in Chittagong Hill Districts of Bangladesh," International Journal of Sustainable Agricultural Research, Conscientia Beam, vol. 6(3), pages 150-165.
    2. Rahman, M.A. & Islam, M. & Begum, M.M. & Arfin, S., 2019. "Technical and economic feasibility of improved postharvest management practices in enhancing the eggplant value chain of Bangladesh," International Journal of Agricultural Research, Innovation and Technology (IJARIT), IJARIT Research Foundation, vol. 9(2), December.
    3. Shah Johir Rayhan & Md Jahurul Islam & Mohammad Mizanul Haque Kazal & M. Kamruzzaman, 2019. "Market Integration and Seasonal Price Variation of High-Value Vegetable Crops in Chittagong Hill Districts of Bangladesh," International Journal of Sustainable Agricultural Research, Conscientia Beam, vol. 6(3), pages 150-165.
    4. Hajong, P. & Rahman, M.S. & Islam, M.A. & Biswas, G.C., 2020. "Study of pesticide use on bitter gourd production at Jashore district," International Journal of Agricultural Research, Innovation and Technology (IJARIT), IJARIT Research Foundation, vol. 10(2), December.
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    Agribusiness;

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