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The Perception Of Changes In An Agricultural Cooperative Due An Strategic Alliance: The Case Of Swine Raisers Cooperative From Encantado-Rs And Tetra Pak

Author

Listed:
  • Silva, Tania Nunes da
  • Pedrozo, Eugenio Avila
  • Stockmann, Mario

Abstract

This paper analyzes the strategic alliance between Swine Raisers Cooperative from Encantado - RS (Cosuel) and Tetra Park the processing unit of sterilized box milk (Long Life Milk). As academic interesting topics, the following issues were studied: the environment before, during and after the alliance, taking as theoretical base the work of Yoshino and Rangan (1996); the perception of the managers and associates regarding the changes which occurred in the cooperative taking as theoretical base the works of Mintzberg, Ahlstrand & Lampel (2000); and, additionally, a double complexity model was applied, taking as theoretical base the works of Pedrozo (1995). Also was explored the cultural change which took place in the cooperative as a whole (rural property, industry and the final consumer), and made it possible for Cosuel to develop competitive actions with limited financial aid and actions.

Suggested Citation

  • Silva, Tania Nunes da & Pedrozo, Eugenio Avila & Stockmann, Mario, 2003. "The Perception Of Changes In An Agricultural Cooperative Due An Strategic Alliance: The Case Of Swine Raisers Cooperative From Encantado-Rs And Tetra Pak," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 5(4), pages 1-13.
    • Handle: RePEc:ags:ifaamr:34403
    DOI: 10.22004/ag.econ.34403
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