IDEAS home Printed from https://ideas.repec.org/a/ags/ifaamr/273718.html
   My bibliography  Save this article

The Brazilian cotton marketing initiative: ‘Sou de Algodão’ case

Author

Listed:
  • Thome e Castro, Luciano
  • Fava Neves, Marcos
  • Downey, W. Scott
  • Kawagushi Torres, Manami

Abstract

This case shares the experience of Arlindo Moura, president of ABRAPA (Brazilian Association of Cotton Producers), who led the implementation of a plan to incentivize the use of cotton in Brazil. The plan was built after analyzing the relevant cotton value chain, which includes producers, spinners, textile manufacturers, clothing manufacturers, fashion influencers, universities and consumers. A network of service providers and supporters were aligned around the objective of growing the volume of cotton used throughout the chain. The case shows the strategy behind the campaigns and several promotional actions. Students are presented with challenges related to moving the effort forward following a successful program launch and are asked to consider what ABRAPA should consider in order to establish a continuous, long term and self-sustained effort of increasing cotton demand. Marketing, finance and governance issues are included.

Suggested Citation

  • Thome e Castro, Luciano & Fava Neves, Marcos & Downey, W. Scott & Kawagushi Torres, Manami, 2018. "The Brazilian cotton marketing initiative: ‘Sou de Algodão’ case," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(5).
    • Handle: RePEc:ags:ifaamr:273718
    DOI: 10.22004/ag.econ.273718
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/273718/files/ifamr2018.0025.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.273718?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifaamr:273718. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifamaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.