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Yealands Wine Group: Balancing Business and Sustainability

Author

Listed:
  • Garnevska, Elena
  • McLaren, Sarah
  • Hiroki, Sayaka

Abstract

Yealands Wine Group is a young NZ wine company established in 2008, incorporating environmental sustainability as a core business principle from inception. In 2012, Yealands was the sixth largest wine company in NZ with sales of 750,000 cases. They achieved a significant growth in sales for a short period of time. However, the sales forecasted in the next few years are less optimistic. Can Yealands use sustainability to drive sales and growth?

Suggested Citation

  • Garnevska, Elena & McLaren, Sarah & Hiroki, Sayaka, 2014. "Yealands Wine Group: Balancing Business and Sustainability," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(4), pages 1-21, November.
    • Handle: RePEc:ags:ifaamr:188745
    DOI: 10.22004/ag.econ.188745
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    Cited by:

    1. Helene Seidel-Sterzik & Sarah McLaren & Elena Garnevska, 2018. "Effective Life Cycle Management in SMEs: Use of a Sector-Based Approach to Overcome Barriers," Sustainability, MDPI, vol. 10(2), pages 1-22, January.

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