Behavioristische Analyse des Verbraucherverhaltens in der landwirtschaftlichen Direktvermarktung
Scandals in the food industry have caused uncertainty about quality and innocuousness of food for many consumers. Direct marketing of products by farmers may be an important way to strengthen consumersÂ´ confidence. In this article, the buyer is focus of the analysis. In contrast to other studies, the purchasing changes are examined. The objective is the development of an econometric model and the development of strategies for direct marketing.
Volume (Year): 57 (2008)
Issue (Month): 5 ()
|Contact details of provider:|| Postal: Philippstr. 13, 10115 Berlin|
Phone: +49 (0)30 2093 6305
Fax: +49 (0)30 2093 6497
Web page: http://www.gjae-online.de/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:ags:gjagec:97603. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.