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Importance des critères de choix de l’huile d’olive. La méthode Best Worst

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  • Dekhili, Sihem
  • Sirieix, Lucie

Abstract

The objective of this article consists in comparing consumer choice attributes by using the Best-Worst method. An application in the food sector (olive oil) in two different countries (France and Tunisia) shows that it allows easy product's attributes ranking. Finally, this article presents managerial issues, critics and relevant applications of the method.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Dekhili, Sihem & Sirieix, Lucie, 2012. "Importance des critères de choix de l’huile d’olive. La méthode Best Worst," Économie rurale, French Society of Rural Economics (SFER Société Française d'Economie Rurale), vol. 332(November-).
    • Handle: RePEc:ags:ersfer:335040
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