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Modelling Consumer Preferences For Extra Virgin Olive Oil: The Italian Case

Author

Listed:
  • Piccolo, Domenico
  • Capecchi, Stefania
  • Iannario, Maria
  • Corduas, Marcella

Abstract

The paper summarizes the results of a research project concerning Italian consumers’ preferences as regards extra virgin olive oil and, in particular, it discusses an innovative statistical approach for modelling this type of data. The survey was carried out at the beginning of 2012 and was aimed at investigating the main key drivers of purchasing behaviour. Specifically, a class of models for ordinal data, namely CUB, have been studied in order to describe the importance that respondents assign to a list of intrinsic and extrinsic attributes and the level of agreement that consumers express with a number of statements concerning extra virgin olive oil. The CUB models allow measurement of the influence of the subjects’ covariates and the effect of different eating habits on consumers’ preferences.

Suggested Citation

  • Piccolo, Domenico & Capecchi, Stefania & Iannario, Maria & Corduas, Marcella, 2013. "Modelling Consumer Preferences For Extra Virgin Olive Oil: The Italian Case," Politica Agricola Internazionale - International Agricultural Policy, Edizioni L'Informatore Agrario, vol. 2013(1), March.
    • Handle: RePEc:ags:eiapai:165975
    DOI: 10.22004/ag.econ.165975
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    Cited by:

    1. Barbara Cafarelli & Piermichele La Sala & Giustina Pellegrini & Mariantonietta Fiore, 2017. "Consumers? preferences investigation for extra virgin olive oil basing on conjoint analysis," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 0(1), pages 203-218.
    2. Teresa Del Giudice & Carla Cavallo & Francesco Caracciolo & Gianni Cicia, 2015. "What attributes of extra virgin olive oil are really important for consumers: a meta-analysis of consumers’ stated preferences," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 3(1), pages 1-15, December.
    3. Yamna Erraach & Fatma Jaafer & Ivana Radić & Mechthild Donner, 2021. "Sustainability Labels on Olive Oil: A Review on Consumer Attitudes and Behavior," Sustainability, MDPI, vol. 13(21), pages 1-23, November.
    4. Lucio Cappelli & Fabrizio D’Ascenzo & Maria Felice Arezzo & Roberto Ruggieri & Irina Gorelova, 2020. "The Willingness to Pay in the Food Sector. Testing the Hypothesis of Consumer Preferences for Some Made in Italy Products," Sustainability, MDPI, vol. 12(15), pages 1-11, August.

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